Saturday, August 13, 2005

Crunching cereal, ringing telephone

I've been noticing a trend towards advertisements whose apparent goal is to try to get the watcher/listener to turn off the commercial.

There is that television commercial where you hear someone crunching cereal into the microphone throughout the entire ad. I can't bear to listen to it for more than about 10 seconds before I hit the mute button.

Many radio commercials seem to utilize the ever-annoying ringing telephone as a means to get your attention. Bascially I treat this as I do an unsolicited sales call. Radio commericals also like to use the crunching technique for various snack food items. Again, I turn down the sound until its over.

The logic of annoying prospective customers as a means of convincing them to purchase one's products completely escapes me.

2 comments:

dog1net said...

Boy, you're not kidding. Some of the radio ads I've listened to make you cringe, and when I hear the beginning of it the next time, I find myself quickly changing the channel. One ad that makes for a quick push-the-button is Irving's Crusin' to Win Contest. Urg. Your blog looks great--well thought out and presented. Thanks for visiting my site and for commenting.
Scot

4HisChurch said...

Nice to know I'm not the only one bothered by those commercials! My teenaged son is so used to useless noise that he thinks no one else but me is annoyed by them.

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